which of the following statements about branding is true
a. A university librarian produced the following probability distribution of the number of times a student walks into the library over the period of a semester. e. Productization, Hermione was the office manager for a small business in the city. True b. b. Invisibility Most social media platforms have built-in data analytics tools, enabling companies to track the progress, success . It is a good brand name because it is simple and easy to pronounce. D) product a. Whether there are contingency plans in place. A. some firms have begun advertising private label brands. b. Personal Branding For Dummies Cheat Sheet - dummies A) service differentiation e. Implied. B) allow brands to expand their market coverage and potential customer base. A) innovativeness D) Choose Grissom's for an unparalleled shopping experience. To communicate its unique positionand to avoid association with its Explorer and Country Squire modelsthe vehicle, eventually called Freestyle, was designated a "sports wagon". d. Generic branding Prepare the adjusting entry necessary when brochures costing $18\$ 18$18 million are mailed. \textbf{Year} & \textbf{Ravine Corporation} & \textbf{Valley Industries} & \textbf{Ravine} & \textbf{Valley}\\ C) category points-of-parity Warranties can be either expressed or implied. C) points-of-parity Brave New World is a dystopian novel by English author Aldous Huxley, written in 1931 and published in 1932. All Rights Reserved. Select one: C) points-of-parity He wanted to create a distinctive brand personality for the store, so he insisted that all of the employees wear purple robes and long, pointed hats while they were on duty so they would all look like wizards to customers. She would like to open her shop across the street from college campuses, but there are already Starbucks coffee shops in all of these locations. In what way is the brand's category membership being conveyed? Price rationing D) RTZ shifted its products from supermarket aisles to exclusive stores as it realized that customers were willing to pay more in stores. This is an example of defending the __________ of the brand? There are several popular attribution models . C. Packaging does not influence the consumer buying decision. Psychology - Cognitive Approach: Flashbulb Me, Marketing Essentials: The Deca Connection, Carl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese, Donald E. Kieso, Jerry J. Weygandt, Terry D. Warfield. \text{20X8} & 220,000 & 10,000 & 90,000 & 40,000 \\ How much the service will cost. Which of the following statements are true about data storytelling? a. noteworthy brands in a category helping a brand specify its category membership? Select one: B. View the full answer. C) service differentiation Generic Drugs: Questions & Answers | FDA - U.S. Food and Drug Given the importance of a brand positioning statement, writing one is not a process to be taken lightly. The following statements about private labels are true, except: e. Joint venture, If customers purchase your product and find that it performs as well or better than they expected, they will be forming _______________ an important step in creating brand equity? c. The normal rules about pricing don't apply when you are dealing with services d. Meissner's corpuscles. It comes in several forms: the statement might be partly true, the statement may be totally true but only part of the whole truth, or it may utilize some deceptive element, such as improper punctuation, or double meaning, especially if the intent is to deceive, evade . E) reliability, A supplier creates better information systems, and introduces bar coding, mixed pallets, and other methods of helping the consumer. Brand: Types of Brands and How to Create a Successful Brand Identity a. Coca-Cola is more than a soda. Share. \text{20X6} & \$140,000 & \$30,000 & \$\hspace{7pt}70,000 & \$20,000 \\ A) A VMS is a channel in which there is cooperation among channel members at two or more different levels of the channel. 37) Which of the following statements about brand equity is NOT true? D) resilience B) Category points-of-difference e. Advertising slogan, A ______________ or _______________ tries to create the perception of value by eliminating the advertising expense associated with many consumer products? b. Which of the following statements about advertising campaigns is true? An expressed warranty means that? Open up GoogleEarth and go to "50.546, -2.436" (latitude and longitude in GoogleEarth format). E) accuracy, Which of the following traits of a brand's ability to become a lovemark relates to drawing together stories, metaphors, dreams, and symbols? A combination of one or more of those distinguishing . e. Inseparability. E) deliverability, Which of the following criteria relates to consumers seeing the brand association as distinctive and superior to relevant competitors? a. A) Customers are willing to buy by brand only when it assures "top quality. Gandalf opened a tobacco shop in the Haight/Ashbury District. The walls of his waiting room were covered with murals of beautiful outdoor scenes along with his advertising slogan 'What would it be like to live in a world without lower back pain?. Select one: b. Cannibalization A ______________ is an organization that exists to achieve some goal other than the usual business goals of profit, market share, or return on investment? C) The highest level of brand equity involves establishing product benefits. A) innovativeness If you are a fan of these trucks then this is truly a very rare opportunity . 35) In the ________ phase of new product development, marketers estimate the technical and the commercial success of an idea for a new product. B) communicating deliverability variables A) clear superiority on an attribute or benefit National Brand, Producer brand b. Wrapper ___________ is the consumers' ability to identify the brand under different conditions, as reflected by their brand recognition or recall performance. b. B) thoroughness Industrial tools claiming to have durability, and antacids announcing their efficacy convey a brand's category membership by ________. D) assist firms in collecting information on competitors that will directly influence their strategy. ________ is the act of designing the company's offering and image to occupy a distinctive place in the minds of the target market. This value can be expressed in terms of? E) They leverage the values of the brand to take the brand into new markets/sectors. Which of the following describe spam? This is an example of ________. C) Points-of-inflection D) deliverability Variability (Inconsistency) Which of the following is NOT true about brand alliance? We strongly recommend purchase. a. Select one: d. What he or she wants from the experience before meeting with the service provider. End of story. Which of the following statements is true? Brand equity is the value a brand name adds to a product. d. The product is a one-of-a-kind. She needed to hire a coffee service to provide a coffee maker and coffee supplies on a regular basis. All of these are the point we were trying to make. B) Market research Which of the following does NOT accurately describe a brand-related term? Ford 1997 Washington Cars for sale - SmartMotorGuide.com Which of the following statements is true of the individualism approach of ethical decision making? e. Positive Brand associations. (b) It is a source of satisfaction. , a publication for people in the grocery, business, encouraged produce managers to stock up on the product. c. Copyright e. Service dominated offering, Arwen wanted to open a donut shop where customers could design their own donuts and have them made to order at the time. B) reliability B) Conceptual points-of-parity 2. D) insensitivity B) point-of-difference a. 1 12 4. Topic 4 Assessment Practice - YouTube 5th grade enVision Math 5th grade A rsum, sometimes spelled resume (or alternatively resum ), [a] [1] also called a curriculum vitae (CV), is a document created and used by a person to present their background, skills, and accomplishments. E) points-of-presence, ________ are product associations that are not necessarily unique to the brand but may in fact be shared with other brands. Brand awareness Which of the following statements best describes how marketing and brand identity change over time? c. Multiproduct branding Which of the following is a benefit of social media marketing? D) rational advantage E) Hayley's found success by allowing buyers to customize the color and some features of its appliances before buying them. Galatia Baptist Church was live. | By Galatia Baptist Church | Facebook E) Hayley's found success by allowing buyers to customize the color and some features of its appliances before buying them. E) identifying counter examples, Ford Motor Co. invested more than $1 billion on a radical new 2004 model called the X-Trainer, which combined the attributes of an SUV, a minivan, and a station wagon. a. Implied d. Disintermediation c. Commercial interface O It is always rational to prefer brand names over generic substitutes O B . Empathy C. reinforcing the current image. Among others, this differentiation could certainly appeal to animal lovers and those moving toward organic products. c. Intangibility No, because quality and value will be difficult to maintain because the concept depends on extensive training of baristas. d. is the brand name, logo, and slogan of a company., When consumers search extensively for a particular item and are very reluctant to accept substitutes, that item is a(n) _____. False and . Consumers with strong behavioral loyalty have the strongest connection with the brand. c. Assurance It should be meaningful, different, and salient. Karel can choose from standard coffee for $24 a case or premium coffee for $36 a case. They said that the difference comes from how comfortable they make their cows. In order for the brand to be successful, the promise must be _____________? 1. 33) Which of the following statements about a vertical marketing system (VMS) is true? A) points-of-inflection e. Quality and value are easy to maintain. serve as sensory receptors for temperature and pain stimuli. D. many consumers still perceive private labels as being inferior to manufacturer's brands. Which of the following statements about the branding guidelines for a small business is true? C) They must economically communicate what the brand is and avoid communicating what it is not. E) intimacy, ) Randall Ringer and Michael Thibodeau see ________ as based on deep metaphors that connect to He gave his clients a book that they could use to keep a record of their visits to his practice and record their thoughts and feelings about the therapy. d. Multiproduct branding D) They can provide guidance about what ad campaigns to run and where and how to sell the brand. b. Inseparability These are all reasons not-for-profits need to use complementary positioning. Select one: d. Not-for-profits don't compete against each other. In this case A is "2 is even" and B is "New York has a large population." I would evaluate each of these as true, so the compound statement is true. C) brand benefits A) original, ambiguous, and straightforward e. What the customer expects from the service. B) authenticity Creating a brand uses the psychological principal of classical conditioning. Starbucks is more than coffee. It is a focused attempt to highlight a relevant and unique benefit for any single customer segment. A(n) _____________ is an organization that frequently is given tax-advantaged status because it provides a service that is considered to be in the public interest? Group of answer choices During the introduction stage of the product life cycle, pricing may be high or low. D) brand architecture b. a. A) Brand equity means a brand has customer loyalty. c. Private branding. Select one: Which of the following statements about branding is TRUE A Customers are willing. It is highly popular in the group-oriented society of today. C) announcing category benefits \end{array} D) A small business must disintegrate the brand elements to maximize the contribution of each of the three main sets of brand equity drivers. b. \text{20X9} & 160,000 & 40,000 & 100,000 & 20,000 \\ Which of the following statements about brand names is true? B. These brands offer experiences and we buy them with that experience in mind. In order to maintain a brand, you must protect it against ___________, where people use the brand name without permission. e. You said all of these things, and meant them. "B) Branding provides product identification for sellers but usually is not important to consumers.C) What brand is familiar often varies from one country to another.D) Achieving brand familiarity is easy.E) None of these statements about branding is TRUE. B. Many organizations view the process of creating and maintaining a strong brand as a liability. A) cultural branding Through research, they had discovered that many dogs do not get enough exercise and this new dog food had stimulants added to give these sedate dogs energy. A) announcing category benefits E) positively correlated, ________ is a company's ability to perform in one or more ways that competitors cannot or will not match. Select one: a. 2020-2023 Quizplus LLC. E) Cognitive maps, Straddle positions ________. B) channel differentiation Brand: A brand is a distinguishing symbol, mark, logo, name, word or sentence that companies use to distinguish their product from others. B. target markets shrink or disappear or a firm's image no longer matches industry trends and consumer expectations. B) desirability, peculiarity, deliverability event would be an example of what kind of promotional activity. By using a computer rather than a person to initiate the process, Arwen was using _____________ to make the best use of her highly trained donut makers? d. Brand name, service mark. Its co-sponsorship of this. Select one: b. D) employee A) brand vision . A(n) ________________ is the covering or container for a product that provides product protection, facilitates product use and storage, and supplies important marketing communication. c. People-based offering Which of the following best describes a car company's value proposition? E) maximizing negatively correlated attributes, Which of the following ways to conveying a brand's category membership relates to well-known, Apple is more than computers. Best Answer. Select one: A) Berry's has an intensive training program for its customer-facing staff, to ensure a consistent service standard. Max was the brand manager for a pet food company that was to introduce a new brand of dog food. Because customers who spend the most money are the most likely to complain. B) services c. Good dominated offering Chapter 10 MKT Flashcards | Quizlet Every service probably has a tangible component. c. The warranty statement is not in the package, but must be downloaded from the companys website. D) product differentiation MRKT #6 Flashcards | Quizlet Select one: Research your audience, value proposition, and competition. Generic brand, no-name brand Multiple Choice O It is a collection of coordinated advertisements that share a single theme. b. A) Berry's has an intensive training program for its customer-facing staff, to ensure a consistent service standard. d. Credence Qualities These are all expressions of the value of brand equity. E) Chloe: All you need for a beautiful you. D) points-of-conflict b. D) points-of-difference D) never correlated c. Project an image for the product. The ad is an, 7. e. Balanced offering. E) Points-of-divergence, The three criteria that determine whether a brand association can truly function as a point-of-difference are ________. D) product differentiation b. A business's branding is more important than you might think. C) Brand logos b. contestants performing 360-degree turns in mid-air while on motorcycles, competitive skateboarding, and other extreme sports. At that time, consumers saw U.S. luxury cars as lacking performance. A) conceptual points-of-parity; competitive points-of-parity A) sensuality C) Competitive advantage E) feasibility, Which of the following criteria relates to the company having the internal resources and commitment to feasibly and profitably create and maintain the brand association in the minds of consumers? c. It contends that people hav; Which of the following statements is true of a culture with low uncertainty avoidance? b. Ravine Corporation purchased 30 percent ownership of Valley Industries for $90,000 on January 1, 20X6, when Valley had capital stock of$240,000 and retained earnings of $60,000. . Study with Quizlet and memorize flashcards containing terms like ________ is an example of an unsought product., Which of the following statements is TRUE? At the same time she spent $60,000 for the car, she bought a service contract for an additional $600. Therefore, option C is correct that is . A) competitive points-of-difference E) TQM. A) Procedural maps C. Alliance or co-branding works best when the two brands are unrelated. b. C) need-based positioning Its printing costs for brochures are initially recorded as Prepaid Advertising and are later charged to Advertising Expense when they are mailed. Hermione used ___________ to evaluate the quality of this service? c. Heterogenity (Variability) B. line extension A) desirability \hspace{240pt}\textbf{Dividends Declared}\\ D) Competitive points-of-difference A) channel differentiation C) Competitive points-of-parity The ________ defines which other brands a brand competes with and therefore which brands should be the focus of competitive analysis. C) are a necessity while creating a firm's vision and mission statement. The service contract assured her that if anything went wrong with the car it would be taken care of even if it wasn't covered in the warranty. Which of the following best describes BR Chicken's value proposition? a. Visibility D) noncomparitive positioning Substitution (statement 2 into statement 3) or transitive property 5. Uploaded By ElderHawk5. What is Marketing Attribution? A Complete Guide D. Brand recognition, also known as aided recall, refers to the ability of consumers to identify a brand. (a) It is a bundle of utility. Sorted by: 2. E) sensitivity, Which of the following traits of a brand's ability to become a lovemark implies empathy, commitment, and passion? c. Consumers are unwilling to pay premium prices for similar products. Select all that apply. b. People-based offering E) deviance, The brand must demonstrate ________, for it to function as a true point-of-difference. Frodo was using the ___________ approach to making his service seem 'real'? He just made an arrangement with a coffee service for his company. When business travelers began to view Holiday Inn as outdated with old decor, the management team remodeled many properties and terminated contracts with proprietors that did not meet the new standards. What are generic drugs? B) points-of-conflict E) identifying counter examples, A well-known car manufacturing company introduces a new hatchback model by describing its distinctive features and then stressing the speed and safety qualities of the car. Select one: E) price-quality positioning, Marketers typically focus on ________ in choosing the points-of-parity and points-of-difference Which of the following statements about blue ocean thinking is true? C) insensitivity B. b. a. B) Points-of-difference Documentation Question 22 Which of the following statements are true about a brand 100% (8 ratings) 11) Brand equity is the value that the users derives or equate from a particular brand. Select one: E) Hayley's found success by allowing buyers to customize the color and some features of its appliances before buying them. Which of the following is true regarding customer personas? Transcribed image text: Which of the following statements about brand names is true? C) It involves crowded market space and reduced prospects for profit and growth. A) competitive points-of-parity Here are the building blocks of your brand that you need to identify: Needs: Maslow's Hierarchy of Needs is a helpful tool that shows layers of needs from the most . Which of the following is an example of image differentiation? C. Startups usually start with an established brand. Brand Identity: How to Develop a Unique & Memorable Brand in 2023 - HubSpot Options: It captures all benefits offered to multiple market segments and the price for those benefits. D) category points-of-difference 4. The term implies a look defined by the fashion industry as that which is trending.Everything that is considered fashion is available and popularized by the fashion system (industry and media). b. Most Relevant is selected, so some comments may have been filtered out. Business Studies MCQs for Class 12 with Answers Chapter 11 Marketing This suggests that in order to have a successful service experience the customer has to know? Which of the following statements about service marketing is TRUE? Which of the following is not branding benefits specific to B2B context? Select one: Which of the following is NOT true regarding a type of brand name: D. Iconoclastic name: Office Depo is an example of a unique and memorable name, suggesting what the company is about. a. Seam splitting All of these statements about pricing in the not-for-profit sector are true. Select one: Attributes like gentle and caring were of no value unless consumers believed that its deodorant was strong enough, its shampoo would cleanse and its cosmetics would be colorful enough. There is no way to distinguish the product from its competitors other than by the brand name.